Top Eleven Reasons for a Web Redesign
1. Your website’s current look and functionality is dated. An outdated site tells visitors that you’re not aware of or invested in the best technologies, and that you aren’t committed to engaging with visitors.
2. Your website is not responsive. With Google’s “mobile-first” indexing, the way your website is developed and how it looks on mobile can impact how your site shows up in their search results. Check your website on different types of mobile devices (smartphones and tablets) and consider the site’s text legibility, the its ease of navigation, and if the images appear properly.
3. Navigation is not user-friendly. Can users easily find the information they need? Keep it simple and intuitive to keep your clients and visitors happy and coming back.
4. Usability is challenging. The quality of a user’s experience when interacting with your website is its usability. If a web site is difficult to use, or if the homepage doesn’t clearly state what a company offers, people leave.
5. Your site is slow. If pages on your site don’t load completely in two to three seconds, it’s too slow. Visitors will abandon the site, rather than wait.
6. You have no social media integration. Including links to your social network profiles, and adding social sharing tools that make it easy for users to share or tweet your content, make it easier for users to connect with you and spread the word about your business.
7. Your imagery and graphics are amateur. Images profoundly impact the user experience. Visitors associate your imagery with brand experiences, and recall them when thinking about a particular business or company. Recognizing the importance of visual communication for your site is key to your success.
8. Your site has broken links. You may not know how out-of-date your websites code or framework is. If you’re using a CMS like WordPress, the back end code and plugins need to updated regularly. There may be errors or vulnerabilities that make your website run poorly or easily hacked.
9. You have limited functionality. Design is not the only factor to consider when thinking about a redesign. A great-looking site that doesn’t work properly causes users to leave because features are not functioning right. This impacts the brand and will lead to a loss of business.
10. Your site doesn’t reflect a recent brand update. If your company has recently re-branded your website must portray your current brand image.
11. Your business has expanded or changed. Have you added expanded your team? Are you offering new or different products and services? Have you added or changed locations? If you’ve experienced any business changes, this information must be reflected in your site.
Your website is a critical aspect of a company’s overall marketing strategy. Your due diligence will go a long way in ensuring you have selected the right firm that will be with you step by step as you grow.
To learn more about Information Experts’ 22 years of design experience, please email Adam Levin at email@example.com to set up a meeting.