Brand Development Package
Building your reputation
Your “brand” is more than a name, logo, or other tangible thing that represents your company or products. Your brand is your company or its products’ vision, mission, values, strengths, and passions. In short, brand is the sum of all the traits that make up your organization’s personality and reputation.
As such, your brand is one of your organization’s most valuable assets, and it needs to be deliberately crafted to ensure it accurately and authentically represents your business.
Nurturing a brand is a cooperative effort that occurs throughout your organization and is best done with impartial outside professional help. That’s where we come in. Using a simple six-step process, we work with you to develop a brand that resonates with your all your audiences including clients, customers, employees, shareholders or members.
To make the task easy, we’ve developed a six-step brand development strategy that we will walk you through:
- Articulate your business strategy: Your brand development strategy should support your overall business strategy, so that’s the place we’ll start.
- Identify your audiences and understand their drivers: Who do you want to interact with? Make this group as narrow as possible then systematically research them to understand what motivates them.
- Develop your brand positioning: Craft how you differ from your competitors and why your target audience should choose you.
- Develop your messaging: This is where we help you translate your brand positioning into specific messages for your target audiences.
- Develop your identity graphics including name, logo and tagline: A name change is often not required but a new logo and tagline may better align with your new business strategy.
- Develop your presence in the marketplace: The value of your brand depends on visibility and reputation. We can help you do both.