Strategic Outreach

STRATEGIC OUTREACH

Customer | Employee | Member

Until your audiences are aligned with your organization’s objectives, success will remain elusive.

We’re in the business of motivating our clients’ audiences to become enthusiastic customers, prospects, members, partners, or employees. And we have more than 20 years’ experience successfully doing just that.

We start by working with you to select communications tactics that will help you achieve your over-arching business strategy. Next, we craft high-impact messages that will resonate with your audiences. We then use the communications tools best suited to deliver the messaging. Finally, we continually compare outcomes to goals and use the results to refine our strategies and tactics. By rigorously applying this methodology, we align our success with your success.

Information Experts’ team of award-winning communications professionals are highly skilled at devising strategies that align with organizational goals, selecting and developing tactics, and delivering measurable, positive results.

To start a dialogue with us please fill out the form, or do not hesitate to email us or call 703-929-9863.

PRACTICE AREAS

  • Advertising
  • Audience Perception
  • Branding
  • Collateral Development
  • Direct Mail Campaigns
  • Events
  • Public Outreach and Media Relations
  • Social Media

TOOLS

  • Brochures, Catalogs, Newsletters
  • Facebook, LinkedIn, Twitter
  • Focus Groups
  • Google AdWords
  • Trade Shows, Seminars, Webinars
  • Video
  • Websites

SKILLS

  • Communication Planning
  • Copywriting
  • Google Analytics
  • Graphic Design
  • Project/Program/Quality Management
  • Website Development

PROJECT SPOTLIGHT

Educational Marketing Campaign for the Consumer Financial Protection Bureau

The Consumer Financial Protection Bureau (CFPB) wanted to run an educational marketing campaign around a new rule regulating the sending of cash electronically overseas (international remittance transfers). This rule was to go into effect within three months of the project start date so accuracy and creativity were of the essence.

Read more…

TESTIMONIAL

“Information Experts are focused, hands on professionals who insists on quality work, and deliver it.”

~ Contract Specialist at ERP International

OTHER CAPABILITIES