Environmental Protection Agency – Educating Children for a Sunny Future

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Environmental Protection Agency – Educating Children for a Sunny Future

  • Information Experts | Award-winning Strategic Communications Firm
    EPA SunWise web-based training landing page.
  • Information Experts | Award-winning Strategic Communications Firm
    EPA SunWise web-based training content page.
  • Information Experts | Award-winning Strategic Communications Firm
    EPA SunWise window display in Rockefeller Plaza.
  • Information Experts | Award-winning Strategic Communications Firm
    EPA SunWise print materials.

Challenges

Children are exposed to high amounts of ultraviolet (UV) radiation between participation in recess, physical education classes, after-school activities, and sports programs. This overexposure can cause serious health effects including skin cancer and other skin disorders; eye damage such as cataracts; and immune system suppression. Realizing that skin cancer is the most common type of cancer in the United States, the Environmental Protection Agency (EPA) understands the importance of implementing an education program outlining UV-related health effects and the necessary steps to encourage proper sun protection.

Solution

Working with the Office of Atmospheric Programs, Information Experts helped the EPA develop the SunWise Program for awareness and education, an environmental and health education initiative. The SunWise Program aims to teach children and their caregivers how to protect themselves from overexposure to the sun and to encourage sun-safe behaviors. Information Experts evolved the SunWise brand while providing conference support and improving the program’s outreach efforts, messaging, and educational materials. Information Experts and EPA were presented with an Award of Excellence by the Communicator Awards, a leading international program honoring creative excellence for communications professionals. Information Experts also received a Silver Winner honor from the International Davey Awards in recognition of creative excellence for the SunWise Program. As a result of the project, children ages 5–12 who participated in the SunWise education program showed improvement for all knowledge variables (e.g., identified that wearing a hat and shirt outside were ways to keep the skin safe from the sun), improved attitudes, and changed beliefs about tanning (e.g., decrease in the attitude that a tan is healthy), fewer sunburns, and stronger intentions to avoid adverse sun exposure.

Services Provided

  • Creative Design and Development
  • Technical Development
  • Marketing and Outreach Consulting
  • Conference Support