Information Experts

Dream It. Do It. Website Wins Highest Honors for Creative Excellence from International Award Body

WASHINGTON, DC, November 15, 2006 – The Dream It. Do It. Website [www.DreamItDoIt.com] was awarded a 2006 International Davey Gold Award -- the highest honors for creative excellence --by the International Academy of the Visual Arts (IAVF). The site was created by The Manufacturing Institute of the National Association of Manufacturers; a creative and development team led by Information Experts, of Reston, Virginia; and Cyphon Design, of Portland, Oregon.

“We’re honored that the Dream It. Do It. web site was recognized for its creativity and excellence by such a prestigious international visual arts organization,” commented Phyllis Eisen, Vice President of The Manufacturing Institute and founder of the Dream It. Do It. campaign.

2006 Davey Award winners [www.daveyawards.com] were selected from among 3,400 entries from small ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms from all over the world.

The multi-regional Dream It. Do It. manufacturing careers and economic development campaign was initiated and is managed in national partnership by the National Association of Manufacturers (NAM), The Manufacturing Institute (the NAM’s research and education arm), with local consortia across the United States comprising business, education, workforce development and community leaders. The campaign is dedicated to helping young people (ages 16-26) find and prepare for careers they can be passionate about in today’s evolving, high-tech manufacturing.

The site contains video profiles of manufacturing employees engaged in compelling work; key facts on careers available, with salary ranges and responsibilities; videos that show how things are made; “career toolkit” applications that help young people discover the types of jobs that match their passions and personalities. Best of all, as the campaign continues to expand, young people all over the country will be able to gain regional information about advanced manufacturing professional and educational opportunities targeted to their interests.

“This site can really make a difference in someone’s approach to their career – and therefore their life,” said Peg Walton, Director, Workforce Initiatives at The Manufacturing Institute. “Dream It. Do It. is helping young people understand and connect with the exciting careers available in advanced manufacturing. At the same time, it’s helping manufacturers gain the skilled workforce they need to stay competitive.”

About the National Association of Manufacturers The National Association of Manufacturers is the nation’s largest industrial trade association, representing small and large manufacturers in every industrial sector and in all 50 states. Headquartered in Washington, D.C., the NAM has 10 additional offices across the country. Visit the NAM’s award-winning web site at www.nam.org for more information about manufacturing and the economy. The Manufacturing Institute is the research and education arm of the NAM. Visit its web site at www.nam.org/insitute.

About the Davey Awards

The Davey Awards are judged and overseen by the International Academy of the Visual Arts (IAVA). The IAVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms. See www.iavisarts.org for more information.

About Information Experts, Inc.
Information Experts is a strategic communications firm offering comprehensive organizational strategy, marketing communications and training services for industry and government.