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Federal Retirement Thrift Investment Board (FRTIB)

"Exploring the TSP Investment Funds" website and DVD

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Challenges

The Thrift Savings Plan (TSP) is a retirement savings and investment plan for Federal Government employees and members of the uniformed services, including the Ready Reserve. It offers the same types of savings and tax benefits that many private corporations offer their employees under 401(k) plans. The Federal Retirement Thrift Investment Board (FRTIB) faced many challenges as it prepared to educate people about the TSP. It needed to engage a diverse audience, whose differences in age and experience spanned more than 50 years. It also wanted to personalize a single experience for both civilian and uniformed services members with different retirement options available for all. And, with the immense quantity of critical information, it was important to find ways to break up the information into meaningful sections that would educate without overwhelming.

Solution

Information Experts was tasked to modernize the approach taken to educating participants on the benefits of the TSP .Information Experts assisted in revising the content and the materials provided by the FRTIB and developed a dynamic DVD and web application that presented the material in a way that was educational, engaging, and interactive. The journey to retirement was visualized as three distinct environments encompassing animation, sound, video, and striking graphics. Information Experts developed games that served to inject fun into the learning experience and to provide meaningful interactions with well-timed, instructive feedback/results that were designed to engage the participant and to promote advanced learning. Information Experts incorporated video avatars that were customized depending on user demographics (Uniformed Services versus Civilian, and the individual’s time to retirement), and that were incorporated strategically throughout the interactive application. Personal calculators were developed to provide customized financial planning. Information Experts was also tasked with the redesign of the marketing plan, packaging materials, and production and distribution of the DVD nationwide.

Services Provided

  • Educational Consulting
  • Creative Design and Development
  • Technical Development
  • Marketing and Outreach Consulting

Accolades

  • Silver Winner of the 2011 Davey Awards
  • Silver Winner of the 2011 W3 Awards
  • Official Honoree of the 2011 Webby Awards
  • Bronze Winner of the 2011 Summit Creative Awards
  • Gold Winner of the 2011 Creativity International Awards
  • Award of Distinction Winner of the 2011 Communicator Awards