Information Experts

Marsh Crisis Academy

The Client

Marsh Crisis Academy Web Site by Information ExpertsFortune 1000 financial services firm Marsh Inc. recently launched a new division for its Crisis Consulting services, the Marsh Crisis Academy. The Crisis Academy offers a distillation of the company’s consulting expertise through a web-based crisis management training curriculum. Academy students – corporate leaders of medium- to large-sized and emerging companies – can conveniently and cost-effectively become functionally versed on the essentials of corporate crisis prevention, preparation, and remediation.

The Engagement

Information Experts developed a comprehensive communications plan and suite of integrated communications tools to explain and promote the benefits and features of the Academy to customers, and to train sales staff internally on key value points. Stylistically, all materials needed to showcase the uniqueness of the Crisis Academy while simultaneously bearing a familial resemblance to the parent brand of Marsh Inc.

The Results

The IE plan for the Crisis Academy provided Marsh with the relevant materials required for launch and initial sales efforts. The website, online tutorials, sales collateral, and direct mail pieces were received on time, within budget. Current efforts are concerned with post-launch phase activities designed to further grow business and adapt messaging and the online Academy materials to initial audience response.